Prime Minister Narendra Modi and Italian Prime Minister Giorgia Meloni have once again captured the attention of the online community, this time with an elaborate photoshoot that extended beyond just a casual selfie. Their recent interaction featured a memorable moment where Modi gifted Meloni a packet of Melody toffees, which quickly became a sensation on social media, prompting users to playfully refer to it with the term “Melodi.”
The beloved candy has turned into a humorous recurring theme among netizens, particularly since the friendship between Modi and Meloni has been highlighted over time. The latest video of the two leaders sharing this light-hearted exchange only fueled the enthusiasm among their fans, as Modi presented the well-known Indian treat to Meloni.
Parle Products, the manufacturer of Melody toffees, swiftly leveraged the growing excitement by posting the clip on Instagram, captioning it, “Sweetening relationships since 1983.”
Social media platforms were abuzz with clever and humorous comments from users. One individual remarked, “You must be very happy today,” while another expressed anticipation for the post, saying, “I was waiting for this handle to post it! Free PR is the best PR!” A third user predicted a surge in stock prices due to the publicity, and another joked, “Parle Melody be like in few days: Out of Stock.”
In response to this viral exchange, Mayank Shah, the vice president and chief marketing officer of Parle Products, stated on May 20 that Modi’s gesture of gifting Melody to Meloni served as an excellent opportunity to promote Indian products on a global platform. Speaking to CNBC-TV18, Shah expressed optimism about a significant increase in both domestic and international sales following this widely shared moment.
