In a recent commentary, Jonathan Liew raises the question of why individuals continue to use Elon Musk’s social media platform, X, previously known as Twitter. The answer appears straightforward: major corporations have no intention of abandoning it. Regrettably, this platform serves as the fastest avenue for consumers to voice complaints and receive responses.

Organizations such as the BBC, grocery chains, and travel agencies are highly dependent on the platform’s reach. They recognize that it enables them to connect with users as quickly as those users can contact them. There is a palpable fear of the significant influence wielded by Musk, and many believe that no individual should possess such power. The situation may begin to change only if these influential entities decide to exit X.

Keith Flett from Tottenham, London, echoes Liew’s sentiment regarding the persistence of users on X. He shares his experience of reaching out to his Member of Parliament, David Lammy, about the unfortunate closure of the Tottenham-based independent brewery, Redemption. Notably, Lammy is not active on the alternative platform, Bluesky, which compelled Flett to navigate Musk’s algorithms to get his message across.

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