AIA Insurance Lanka has recently introduced AIA+, an advanced platform tailored to enhance the experience of life insurance while encouraging customers to pursue healthier, longer, and better lives. By merging various services such as insurance, wellness, payments, claims, and rewards into a cohesive digital environment, AIA+ establishes a new standard for innovation within Sri Lanka’s insurance sector, simultaneously fostering community health and contributing to a more robust nation.
The AIA+ platform is designed to provide an exceptional user experience by consolidating all necessary tools into one intuitive interface aimed at enhancing customer satisfaction and wellbeing. Policyholders can effortlessly manage their insurance policies, process premium payments, file claims, and receive immediate updates on their transactions and policy statuses. Features like instant premium confirmation, live claim tracking, and easy access to policy details enhance transparency and user convenience. With its accessible design, AIA+ allows customers to remain informed and in control, anytime and anywhere.
In addition to its transactional functionalities, AIA+ significantly contributes to customer wellbeing. The application helps users monitor their health and provides insights that promote healthier lifestyle choices. Users can accumulate points through participation in wellness activities such as tracking steps, meeting hydration targets, and engaging in other health-centric challenges, as well as through routine interactions within the app. Furthermore, customers can gain rewards for actively managing their policies through the app. These points can be exchanged for a variety of lifestyle and wellness incentives. By effectively linking insurance services with wellbeing in an engaging manner, AIA+ empowers customers to adopt a more proactive stance regarding their overall health.
During the launch event, Chathuri Munaweera, Director/CEO of AIA Sri Lanka, remarked, “The introduction of AIA+ represents a significant milestone in our digital transformation journey. By integrating insurance services with customer wellbeing on a singular platform, we are enabling Sri Lankans to take greater control over their financial security and health. This initiative will be a crucial element in fulfilling our mission to help Sri Lankans lead healthier, longer, and better lives while setting a new benchmark for the industry.”
AIA+ is a component of AIA NOVA, the flagship digital transformation program by AIA Sri Lanka, aimed at modernizing insurance practices in distribution, customer engagement, and operations. The app is available for download from both the Apple App Store and Google Play Store.
