TBWA\Sri Lanka has achieved the prestigious title of No. 1 Industry Leader at the 2026 Dragons of Sri Lanka, garnering a total of seven accolades from four separate campaigns, which include one Gold, two Silver, two Bronze, and two Black Dragons.
This accomplishment is notable for the diversity of work that led to these awards. The seven distinctions stem from four unique campaigns crafted for two long-term clients: Hutchison Telecommunications Lanka and Maliban Biscuit Manufactories.
A standout campaign, Hutch Roaming – The Roaming Hack, earned the agency a Gold award in the Artificial Intelligence category and a Black Dragon for Small Budget. This initiative showcased how technology can creatively address real consumer issues in an innovative manner.
Another successful campaign, Hutch Pissuwak (‘This is Crazy’), received a Silver award in the Product Launch or Re-launch category, highlighting its unique creative strategy during the introduction of a new Hutch offering.
For Maliban Biscuit Manufactories, the campaign HumaniTill was honored with a Silver award in the Event or Experiential category and a Bronze in Cause, Environment or Sustainability. This initiative redefined the concept of giving by transforming it into a tangible experience, thus fostering a meaningful connection between participation and social impact. Additionally, Maliban’s The One Breath Challenge, created for Clean Air Day, was recognized with a Bronze in Media and a Black Dragon in Creative Excellence.
The award-winning campaigns encompass various categories including Artificial Intelligence, Product Launch or Re-launch, Event or Experiential, Cause, Environment or Sustainability, Media, Creative Excellence, and Small Budget. This illustrates TBWA\Sri Lanka’s ability to apply diverse creative strategies to tackle various business, consumer, and societal challenges.
Nathasoruban Sivapatham, Chief Creative Officer at TBWA\Sri Lanka, remarked, “The most rewarding aspect of this achievement is the diversity of our work. We received recognition for campaigns addressing a range of challenges, from utilizing AI to reinvent a roaming service to transforming the act of giving into a lived experience. For us, creativity revolves around identifying the best solution to a problem rather than focusing on a specific medium or format.”
This recognition aligns with the agency’s philosophy of Disruption® in Action, which encourages teams to challenge conventional methods and discover new avenues for brands to engage with their audiences.
Renuka Marshall, Managing Director of TBWA\Sri Lanka, stated, “Being recognized as the No. 1 Industry Leader embodies what Disruption® in Action represents for us. It emphasizes the importance of innovative thinking in addressing every challenge—not disruption merely for the sake of being different, but rather to uncover more effective solutions for our clients and their audiences.”
The agency attributes its enduring client partnerships as a vital element contributing to its success.
“Every piece of work that received recognition is the result of a team that dared to challenge the obvious, collaborated effectively, and further developed an idea. Central to this success is the trust our clients have in us to approach things differently. This makes the outcome particularly significant for the entire agency,” expressed Ahmed T. Hassan, Chief Operating Officer of TBWA\Sri Lanka.
Receiving the title of No. 1 Industry Leader at the Dragons represents a significant achievement for TBWA\Sri Lanka and its team, reinforcing the agency’s ongoing commitment to transforming unconventional thinking into impactful ideas that challenge norms and create meaningful change.
