Senaro Motor Company has achieved a significant milestone in Sri Lanka’s motorcycle industry by inaugurating the country’s inaugural Premier Center specifically for two-wheelers, situated at Jubilee Post Junction in Nugegoda. Alongside this landmark event, the company also launched its latest motorcycle model, the Senaro RR250. As a fully Sri Lankan-owned entity with a legacy spanning 23 years, Senaro has broadened its retail presence with this new Premier Center. This innovative facility departs from conventional showroom formats by offering a comprehensive solution that combines sales, expert guidance, authentic spare parts, and customized modifications all in one location. The grand opening featured notable appearances by former Sri Lankan cricket captains Sanath Jayasuriya and Upul Tharanga, symbolizing the company’s commitment to enhancing its footprint in the local motorcycle market and improving customer experiences.
Senaro manufactures and markets a variety of motorcycles in Sri Lanka, including models like the SENARO GN 125, SENARO CLICK 150i, and BOXTER 125, among others. The company emphasizes that its locally assembled motorcycles boast over 35% local value addition, underscoring its dedication to bolstering domestic manufacturing and supporting the local automotive sector. Over the years, Senaro has established a comprehensive sales and distribution network that spans all provinces and districts throughout Sri Lanka. This network ensures customers have access to Senaro motorcycles and genuine spare parts, with a focus on enhancing availability and after-sales support nationwide. The newly launched Senaro Premier Center introduces a sophisticated retail concept aimed at offering prospective motorcycle buyers a richer and more premium experience. Visitors to the center will have the opportunity to explore and engage with the latest Senaro motorcycle models, receive information and assistance prior to purchasing, and access a variety of related services all in one place. Additionally, the facility will serve motorcycle enthusiasts interested in modifications and upgrades, with Senaro providing the necessary technical and quality standards for such work. A standout feature of the opening event was the introduction of the Senaro RR250, the newest addition to the Senaro lineup. This launch expands the company’s model offerings as it seeks to meet the changing preferences of consumers in Sri Lanka’s motorcycle market. Senaro has affirmed its intention to continue enhancing its locally assembled product range, distribution network, and customer service capabilities, while simultaneously increasing its support for the domestic motorcycle industry in Sri Lanka.
