Singer Sri Lanka PLC (SINS) has announced a strategic partnership with Kapruka Holdings PLC (KPHL) aimed at expanding the availability of its wide range of consumer electronics and home goods through the Kapruka Partner Central platform. This collaboration enables one of the country’s most reputable retail brands to utilize the digital framework of Sri Lanka’s largest homegrown e-commerce company. Together, they intend to enhance the online shopping experience for a diverse clientele, making essential household items more accessible than ever.
With this new initiative, customers can explore and purchase the same premium Singer products available in physical stores via the user-friendly Kapruka interface. A notable feature of this collaboration is the price parity guarantee, which ensures that all items on the Kapruka platform are sold at the identical retail prices found at Singer’s physical locations. This guarantees that customers enjoy optimal value without incurring any online markup, whether they are buying kitchen appliances, home entertainment systems, or other durable goods.
This alliance is poised to deliver significant benefits to Kapruka’s vast user base, which comprises over one million expatriate customers alongside a substantial local following. Shoppers will now enjoy the advantages of Kapruka’s well-established delivery network and personalized customer service when acquiring authentic Singer products. The expatriate community can reliably send essential items to their families in Sri Lanka, while local consumers gain access to a trusted digital platform for home upgrades featuring the latest technology and furniture, supported by the reliability of both brands.
Himali Silva, Project Lead of Partner Central at Kapruka, remarked that the platform was tailored to assist well-known brands in reaching a broader, tech-savvy audience. She highlighted that the inclusion of a household name like Singer reinforces Kapruka’s commitment to offering customers a premium range of products complemented by an efficient logistics experience. Dulith, a representative from the company, stated that integrating Singer’s inventory into Partner Central marks a significant advancement in Kapruka’s goal of fostering local brand growth through superior e-commerce solutions that cater to both international and domestic markets.
Vajira Tennakoon, Chief Operating Officer of Singer Sri Lanka PLC, expressed excitement about the opportunities this partnership creates. He underscored the importance of being present in the digital space as consumer behavior increasingly shifts toward online shopping. Tennakoon noted that by leveraging Kapruka’s advanced platform, Singer can effectively reach every corner of the island while preserving the trust and quality of service that the brand has cultivated over many years in the retail industry, along with tapping into a vast new online customer base.
Caption – Representatives from Singer and Kapruka
Financial Chronicle Biz English | Sri Lanka Business News.
