The Royal Agricultural Society of NSW has noted a rising trend in Australia, where art collectors are increasingly exploring options outside traditional commercial galleries. A prime example of this shift is the Sydney Royal Easter Show, which has become a prominent venue for discovering emerging Australian artists and their works.
This event presents a unique challenge to conventional galleries by offering a more inclusive and accessible approach to art collecting. Within the arts and crafts pavilion, a temporary exhibition allows artists to connect with potential buyers in a way that is often not possible in typical gallery settings.
For those new to art collecting, the atmosphere at the show is described as less daunting than that of a conventional gallery, featuring a wide array of artists showcasing various mediums, including painting, ceramics, and sculpture.
James Dorahy, chair of the arts and crafts committee at the Royal Agricultural Society of NSW and a former art gallery advisor, emphasizes that this transformation in art collecting has come about organically. “Visitors often come for nostalgic reasons—enjoying the food, the show bags, and the traditions—only to find themselves spending significant time in the arts and crafts pavilion, which consistently ranks among the most popular sections of the show,” he explains.
Dorahy notes that attendees often discover original Australian artworks that fit their budgets, with prices ranging from $100 to $30,000. Last year, sales exceeded $350,000, highlighting the event’s appeal.
“We were particularly surprised when a painting that reimagined iconic Australian figures like Paul Hogan and Dame Edna in a dinner scene sold for $12,000,” he adds.
In light of the ongoing cost-of-living challenges, the idea of art collecting might seem distant, yet first-time buyers frequently initiate their collections by acquiring one affordable piece. “Many first-time purchasers at the show tell us this is their inaugural art purchase,” Dorahy shares. “Additionally, numerous artists express that they are reaching the most diverse audience they have ever encountered.”
One long-time participant is Sonja Bowden, a regional NSW artist known for her hyper-realistic pencil drawings of horses. Having showcased her work at the show for over two decades, Bowden is a former winner in her category and has developed a notable following.
“The event provides a unique opportunity to explore a vast array of original Australian creations all in one location,” Bowden states. “It simplifies the art collecting process, making it feel inviting and accessible while still honoring quality and craftsmanship.”
Michelle Carr, another artist who has participated in the show for several years, turned to pottery after the tragic loss of her husband in 2015. Her art serves as a medium for processing her grief, resulting in circular vessels that symbolize hope. This year, she is showcasing a collection of marbled slip-cast porcelain pieces, including a genie bottle and various sculptural works.
“Each year, my children help me select the pieces to display, turning it into a cherished family tradition,” she shares. The show acts as a platform for inquisitive collectors to learn about artists and their narratives.
“While traditional galleries may seem intimidating, the show breaks down these barriers,” Dorahy explains. “Attendees can engage directly with the creators, gain insight into their processes, and support Australian artistry in a more relaxed environment.”
With over 850,000 visitors attending the Sydney Royal Easter Show each April, and more than 400,000 people attending the Melbourne Royal Show in September, the art scene is thriving. The Spotlight Makers Pavilion at the Melbourne event featured over 4,000 artworks by artists of all ages, from students to seasoned professionals.
Artists can participate and sell their works at the Melbourne Royal Show by simply registering their interest between June and August. The aim is to provide a space where emerging and mid-career artists can be showcased together, covering a range of artistic expressions from photography to crafts.
“After our return post-COVID in 2022, we observed a revitalization in our art and craft exhibitions,” says Brad Jenkins, CEO of the Melbourne Royal Show. “The number of artists participating has steadily increased over the past three years, highlighting the community aspect of this event. Where else can artists connect with nearly half a million people to showcase their talents?”
