The pop music industry has been undergoing a significant transformation recently, causing some to question the very essence of pop stardom. In the past, achieving success was largely based on the release of a hit single; however, in today’s diverse cultural landscape, recognition often comes from a series of smaller accomplishments. This includes accolades like a Brit Rising Star award, supporting established artists such as Taylor Swift, amassing millions of monthly Spotify listeners, and securing a spot in the Top 5 album charts.

This scenario aptly describes Holly Humberstone, a talented artist hailing from Lincolnshire, who has carved a niche for herself in the pop arena without yet making a significant splash on the singles charts. Although the 26-year-old has not yet produced a standout hit, her music is clearly crafted with commercial appeal. Similar to Taylor Swift, Humberstone’s lyrics are rich and sincere, delivered in a soft, almost ASMR-like voice, set against a backdrop of 80s-inspired synth-pop infused with catchy hooks. In her latest release, she has moved away from the gothic undertones of her debut album, “Paint My Bedroom Black.” Instead, “Cruel World” offers an upbeat, almost euphoric experience: the exuberant breakup anthem “To Love Somebody” features an anthemic pre-chorus, while the irresistibly catchy track “White Noise” draws on nostalgic disco vibes reminiscent of Kylie Minogue’s peak era.

While some of the lyrics may come off as slightly awkward—such as her declaration on “Drunk Dialing,” “I’m gonna shake my nonexistent ass to this shitty song”—the overall production is clever and polished, especially highlighted by the energetic happy hardcore breakdown in “Make It All Better.” Given her knack for creating engaging melodies and her relentless work ethic, it’s difficult to see why Humberstone shouldn’t enjoy a successful and enduring career in the pop industry, potentially embodying both the traditional and contemporary definitions of a pop star.