Actor Pedro Pascal is currently engaged in a legal dispute with a Chilean pisco producer who has adopted a playful name for his brand: Pedro Piscal.<\/p>\n
In 2023, David Herrera registered the brand with a Chilean commercial authority and commenced sales of his pisco at various retail outlets and restaurants.<\/p>\n
\u201cWe experimented with several names, but Pedro Piscal resonated with us,\u201d said Herrera, 41. \u201cAs we were planning a trip to the Pisco region, we suddenly started receiving stern emails from lawyers. It was quite intimidating to get legal communication from a celebrity.\u201d<\/p>\n
Pascal, who hails from Chile and enjoys considerable fame in his native country, did not attend the court proceedings but has filed a claim to gain control over the brand name, citing its resemblance to his own.<\/p>\n
This is not the first instance of a Chilean businessperson facing legal action from a Hollywood star over a humorous name. A honey company named Miel Gibson, which featured an image from Braveheart on its label, successfully defended its right to continue using its name after being sued by the actor.<\/p>\n
In another notable case in 2020, DC Comics pursued legal action against a bakery in Santiago that had operated under the name Superpan for thirty years while using imagery of Clark Kent and his iconic \u201cS\u201d symbol. The bakery ultimately triumphed in the dispute.<\/p>\n
Additionally, Mat\u00edas Jara runs a car wash named Star Wash, which draws heavily from the Star Wars franchise and even employs its distinctive font. \u201cChileans are known for their playful spirit,\u201d Jara remarked. \u201cWe enjoy humor and wordplay, often adapting English song lyrics to fit our culture. I\u2019m a big Star Wars fan and aimed to make my brand stand out.\u201d<\/p>\n
Once a month, customers have the opportunity to have their vehicles cleaned while being entertained by Chewbacca or under the supervision of Stormtroopers, as the car wash has become a popular gathering spot for cosplayers.<\/p>\n
Star Wash initially won a legal confrontation with Lucasfilm, the owner of the Star Wars brand, allowing it to retain its name. However, a pending case may still require Jara to alter his company\u2019s title.<\/p>\n
Regarding Pedro Piscal, Herrera expressed, \u201cI stand by my choice wholeheartedly.\u201d He mentioned that he and his cousins enjoy a drink known as a piscola\u2014comprising pisco and Coca-Cola served over ice\u2014and affectionately refer to it as a piscal. He added that the name Pedro is derived from the pedro xim\u00e9nez grape variety used in making the spirit.<\/p>\n
In contrast, Pascal\u2019s legal representatives hold a different view. Juan Pablo Silva, managing partner of the firm representing Pascal, refrained from commenting on the ongoing matter but pointed to initial judgments that awarded ownership of two online domains from Herrera to Pascal. He also noted the actor’s successful trademark registration as reasons for optimism regarding a forthcoming ruling, which is expected before year\u2019s end.<\/p>\n
Herrera defended his position by stating, \u201cWe do not use Pascal\u2019s image or likeness in any way. Our focus is solely on providing a quality product.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Actor Pedro Pascal is currently engaged in a legal dispute with a Chilean pisco producer who has adopted a playful name for his brand: Pedro Piscal. In 2023, David Herrera registered the brand with a Chilean commercial authority and commenced sales of his pisco at various retail outlets and restaurants. \u201cWe experimented with several names, […]<\/p>\n","protected":false},"author":2,"featured_media":10280,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[829,549,911,631,218,116,2313,554,2312,1864,88,571],"tags":[],"class_list":["post-10281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uk-americas","category-uk-business","category-uk-chile","category-uk-culture","category-uk-film","category-uk-food-drink-industry","category-uk-intellectual-property","category-uk-law","category-uk-pedro-pascal","category-uk-spirits","category-uk","category-uk-world-news"],"yoast_head":"\n