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Blue Labour deepens its ideology as MP embarks on an ambitious summer initiative for romance | John Crace

It feels reminiscent of the 1960s in San Francisco, a time defined by countercultural movements that rejected American involvement in Vietnam and sought to redefine societal norms. In a modern twist, a Member of Parliament is passionately advocating for 2026 to be branded the “summer of sex,” aiming to redirect political conversations towards the pleasures of intimacy while promoting a return to life’s simple joys—without the influence of hallucinogens, as reality is already quite surreal.

This MP, Samantha Niblett, who represents South Derbyshire, is determined to encourage a dialogue about sexual pleasure among politicians. Elected in 2024, she is a prominent figure within the Blue Labour faction of her party and appears to be aiming for a more pronounced expression of its values. For instance, she supported a proposal to means-test winter fuel payments for seniors, suggesting that she envisions older adults indulging in intimate moments to enhance their well-being during cold months.

While one might assume that politicians would be well-versed in matters of intimacy, history suggests otherwise. Many MPs have been embroiled in scandals related to infidelity, making it seem as though fidelity is a rare trait among them. Boris Johnson, for example, was often associated with numerous extramarital affairs, leaving many to speculate about the extent of his family. The exact number of his children remains uncertain, even to him.

Moreover, incidents involving inappropriate content in parliament are not uncommon. Former Tory cabinet minister Damian Green faced scrutiny when a laptop in his office was found to contain thousands of pornographic images, a claim he denied. There have been even more bizarre occurrences, such as former MP Neil Parish inadvertently viewing explicit material while attempting to visit a tractor website in the Commons.

Niblett’s initiative, titled “Yes sex please, we’re British,” cleverly references the 1973 film “No Sex Please, We’re British.” Her objective is commendable: to address issues of abuse and violence and to raise awareness about how various health conditions can impact sexual fulfillment.

To further her cause, Niblett has partnered with Cindy Gallop, a so-called “sextech entrepreneur,” who runs the site MakeLoveNotPorn, which showcases consensual adult intimacy. Gallop argues that such content can be beneficial for personal enjoyment and exploration, although some topics might be better left unspoken.

In addition to seeking a parliamentary debate in the fall, Niblett aspires to host an exhibition in Westminster, envisioning a display that features sex toys—pending security clearance, of course. The logistics of acquiring these items remain unclear—will they be brand new, or perhaps previously used? If the latter, thorough sanitation would be essential.

It’s conceivable that Niblett might encourage MPs to bring their favorite toys, akin to a “bring your child to work” day, but with a sexual twist. Each item could be tagged with its donor’s name, potentially leading to some awkward revelations about MPs’ preferences.

Niblett states, “This is about taking control of our patriotism, our Britishness.” However, the connection between sexual education and national identity is puzzling. Does she envision themed lingerie or toys in the colors of the Union Jack? Should there be an annual event promoting morning self-care rituals? Such ideas might be more in line with Scandinavian practices than traditional British sensibilities, which tend to be more reserved.

Reactions from her colleagues have not been overwhelmingly positive. Kemi Badenoch dismissed the campaign at a recent Prime Minister’s Questions session, while Tom Hayes, MP for Bournemouth East, suggested his constituents would prefer discussions on financial issues over intimate topics. Lucy Powell expressed embarrassment over not owning any sex toys, a sentiment some might consider quintessentially British.

Despite the lukewarm reception, Niblett remains steadfast in her mission. After all, she argues, one cannot truly satisfy others without first attending to one’s own needs.


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